Content tuned for a feed
ABOUT YOU sells through discovery. Imagery and product data are built to look right in a personalised stream, not just a search grid.
Online sales channel · ABOUT YOU
Fashion, personalised by the platform.
Fashion, personalised by the platform.
Operated by us.
ABOUT YOU is one of Europe’s fastest-growing fashion platforms, live in 20+ markets. We run our fashion playbook there: brand-true content, size-aware stock and fulfilment on time.
The channel
What ABOUT YOU is, and why we run it too.
ABOUT YOU turned the fashion shop into a personalised feed, a platform where discovery matters as much as search, live across most of Europe. For brands it is a second major door to the European fashion customer, with its own partner ecosystem and standards.
TPL operates ABOUT YOU alongside Zalando from one inventory pool and one team: two platforms, one operation, no doubled overhead for the brand.
What we do
We buy your products and sell them
We buy your products and sell them
on ABOUT YOU, across 20+ markets, from one stock pool, brand-true.
We are the merchant of record on ABOUT YOU! Your stock is ours from the first purchase order, and from there the listing, the price, the campaign, the dispatch and the buyer message all sit with our team, across 20+ European markets from the same stock pool that feeds Zalando. You keep making the products - we sell them.
Illustrative order values · ABOUT YOU · Europe
- MarketsABOUT YOU’s European markets, 20+ of them.
- One stock poolThe same inventory that feeds Zalando.
- ContentBuilt for a personalised feed, not a search box.
- FulfilmentSLA-grade, from Patras.
How we run ABOUT YOU, week in, week out.
One stock pool, two platforms
The same size-complete inventory serves ABOUT YOU and Zalando: better availability, less dead stock, one wire transfer to you.
Market-by-market pricing
20+ markets, priced deliberately in each, holding your brand's architecture everywhere.
SLA-grade fulfilment
Dispatch and delivery inside the platform's promise, tracked all the way.
Returns handled, ratings held
Fast, clean returns processing keeps stock sellable and the partner metrics green.
Two reasons this page found you. One next step for each.
Your product belongs on ABOUT YOU.
ABOUT YOU reaches a younger European fashion audience your wholesale network doesn't. We put your label there (content, stock, pricing and returns included) as one more channel on the platform we already run.
5 partnership modelsFind your model →
We fulfilled that order.
Bought a TPL-fulfilled item on ABOUT YOU? It comes from managed, genuine stock, ships tracked, and returns work exactly as the platform says they should.
Your order, protectedSee our promise →
The network behind it
The team behind the personalised feed. Live in 20+ markets.
We list, price, merchandise, ship and stand behind your products on ABOUT YOU.
01List
On every ABOUT YOU market your buyers use.
ABOUT YOU · Europe, 20+ markets
Priced market by market, deliberately.
Demand built inside the feed.
SLA-grade delivery, market by market.
One stock pool, two platforms, no doubled overhead.
05Support
Real people, market by market.
Fit, returns and claims handled to the platform clock.
Start
Start with one email. Let’s see if ABOUT YOU is your channel.
Send us the collection. We’ll come back on whether the feed will carry it, and under which of our 5 co-operation models.
- 01
You send one email. Collection, price point, the European markets you want.
- 02
We read it. No forms. No gatekeeping.
- 03
We look at how the category performs on ABOUT YOU. A straight yes, no, or a better channel.
Questions
Asked about ABOUT YOU. Answered in full.
What does TPL do on ABOUT YOU?
We sell and fulfil fashion products on the platform as a partner: content, stock, pricing, delivery and returns, run to ABOUT YOU's standards.
Is it worth being on both ABOUT YOU and Zalando?
Yes. The audiences overlap less than you'd think, and we serve both from one stock pool, so the second platform costs the brand nothing extra to operate.
Are the products genuine?
Always. We buy from brands and authorised distributors only: no grey stock, no exceptions.
ABOUT YOU is a trademark of ABOUT YOU SE & Co. KG. TPL S.A. operates on this channel as an independent seller and is not endorsed by, sponsored by, or affiliated with ABOUT YOU SE & Co. KG.