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Case study · Cross-docking

Europe’s largest distributor.
One category, ours to run.

Inter Cars is Central & Eastern Europe’s largest automotive aftermarket distributor: founded in Warsaw in 1990, now 21 countries and 650+ branches deep, with a catalogue of roughly five million parts. Since 2025 we’ve cross-docked its motorcycle and premium parts lines through our own channels, and every order ships from stock Inter Cars Hellas already holds.

Official site · intercars.com.gr

  • INTER CARS HELLAS - GREECE
  • Cross-docking
  • Automotive aftermarket parts
  • Parent network: 21 countries
1990Inter Cars founded
21countries served
650branches group-wide
The portfolio

One warehouse, four categories.

Motorcycle & powersports

Oxford Products, Vicma

The lead category by volume, with Cemoto and JT Sprockets alongside.

Premium braking & ignition

Brembo, NGK

Plus Ferodo and Valeo, the parts workshops already trust by name.

Suspension & ride

Bilstein, Hyperpro

German and Dutch engineering for the ride itself, not just the parts around it.

Everyday extras

Ariete, Skross

Small appliances and travel adapters: the same catalogue's long tail.

The operation

One category, sold everywhere we operate.

Nearly every marketplace we run carries this catalogue somewhere, moving with the same channel discipline as everything else we list.

Where it sells

Amazon Seller Central and FBA, and eBay.

Skroutz and eMAG.

Google Merchant and Google Ads.

The United States leads, then Greece, France and Italy.

The trajectory

A small start, a fast-scaling category.

What began as a handful of activated SKUs has stepped up multiple times over since, Oxford Products' motorcycle accessories leading the range, with premium braking and suspension brands scaling alongside it. The U.S. is already a standout market for a Greek-warehoused, Polish-owned catalogue.

Why it scales

One warehouse, a five-million-part group catalogue behind it, and demand that never has an off-season the way fashion or gifting does.

Talk to us about a category →

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The comparison

Same questions. Straight answers.

Inter Cars Hellas runs on cross-docking. Here is that column beside the other four: same questions, straight answers, one sheet.

Specification D2C The Golden Ticket B2B2C Distributor Cross-docking Flow-through OaaS Operations as a Service AI transformation The stack, applied
Who holds the stock TPLWe buy everything, outright. TPLWe buy inventory per PO. YouWe order only what is sold. YouInventory never moves. YouNothing changes hands.
Whose accounts sell TPL'sWe are the merchant. TPL'sOur channel network. TPL'sOur listings, your stock. YoursYou keep the keys. YoursWe multiply, you run.
TPL Capital Investment High Medium Low Low Zero
Marketing spend TPL High Medium Low Zero Zero
Marketing spend Product Supplier Medium Zero Zero High High
Amazon FBA (Prime) Yes No No Yes Yes
USA Shipping Yes No No No No
Scale High Medium Low High High
Best when You make a strong product and want everything else off your desk. You supply volume and want proven channels without building D2C. Deep catalog or made-to-order: committing stock upfront makes no sense. You keep ownership and accounts; operations are what's eating you. The operation is the bottleneck: you want it multiplied, not outsourced.
The trade-off We take it on selectively: your brand must earn repeat purchases across borders. Less brand-building than D2C. We sell where demand already exists. Slower delivery promise than stocked models; margins are tighter for both of us. Your working capital stays tied up in inventory because you keep the inventory. Your people keep the work. They don't keep their habits.
Learn more More → More → More → More → More →

Which one fits? Pick the column that sounds like you, or just tell us what you make, and we’ll tell you the model that fits.

How cross-docking works →

Start

One email starts it. Your catalogue could be the next study here.

You have just read how we sell a parts catalogue of thousands of SKUs while Inter Cars Hellas keeps the stock. Tell us what you carry, and we’ll tell you straight whether cross-docking fits, or which of the other 4 models does.

  1. 01

    You send one email. Catalogue size, categories, where your stock sits.

  2. 02

    We read it. No forms. No gatekeeping.

  3. 03

    We do the market research. A straight yes, no, or a different model.

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