Thousands of SKU,
live across multiple sales channels
Shop & Trade has imported and distributed apparel, footwear and lifestyle brands since 1994, from a 20,000 square metre campus in Athens. We put its catalogue in front of the world, and it ships from its own stock.
Official site · shopandtrade.gr
- SHOP AND TRADE S.A. - GREECE
- Cross-docking
- 35+ international brands
- Licensed in 9 countries
Their showroom. Their brands.
18 seconds from Shop & Trade’s own home page. We run the channels; the building, the stock and the brands are theirs.
Shop & Trade’s own film, silentshopandtrade.gr →
One relationship, thirty-five brands.
Guess, Liu Jo, Trussardi
With Antony Morato, Pepe Jeans, Tom Tailor, Hackett London and Desigual alongside.
Diadora, Brooks, Hoka
Plus Ellesse, Odlo, North Sails and Chiemsee.
Birkenstock, Lumberjack
The footwear side of the portfolio, licensed for the same territories.
Billabong, Quiksilver, Roxy
With Burton, Volcom, Element and Nordica in the same family.
The broadest channel set we run for anyone.
Nearly every marketplace we operate touches this catalogue at some point. We are also an official Skroutz reseller for the portfolio.
Where it sells
Amazon Seller Central and FBA, and eBay.
Skroutz, eMAG and BestPrice.
Google Merchant and Google Ads, and Microsoft Ads.
Meta and Pinterest, with a live product catalogue.
Same questions. Straight answers.
Shop & Trade runs on cross-docking. Here is that column beside the other four: same questions, straight answers, one sheet.
| Specification | D2C The Golden Ticket | B2B2C Distributor | Cross-docking Flow-through | OaaS Operations as a Service | AI transformation The stack, applied |
|---|---|---|---|---|---|
| Who holds the stock | TPLWe buy everything, outright. | TPLWe buy inventory per PO. | YouWe order only what is sold. | YouInventory never moves. | YouNothing changes hands. |
| Whose accounts sell | TPL'sWe are the merchant. | TPL'sOur channel network. | TPL'sOur listings, your stock. | YoursYou keep the keys. | YoursWe multiply, you run. |
| TPL Capital Investment | High | Medium | Low | Low | Zero |
| Marketing spend TPL | High | Medium | Low | Zero | Zero |
| Marketing spend Product Supplier | Medium | Zero | Zero | High | High |
| Amazon FBA (Prime) | Yes | No | No | Yes | Yes |
| USA Shipping | Yes | No | No | No | No |
| Scale | High | Medium | Low | High | High |
| Best when | You make a strong product and want everything else off your desk. | You supply volume and want proven channels without building D2C. | Deep catalog or made-to-order: committing stock upfront makes no sense. | You keep ownership and accounts; operations are what's eating you. | The operation is the bottleneck: you want it multiplied, not outsourced. |
| The trade-off | We take it on selectively: your brand must earn repeat purchases across borders. | Less brand-building than D2C. We sell where demand already exists. | Slower delivery promise than stocked models; margins are tighter for both of us. | Your working capital stays tied up in inventory because you keep the inventory. | Your people keep the work. They don't keep their habits. |
| Learn more | More → | More → | More → | More → | More → |
The red rule marks the model you came from.
Which one fits? Pick the column that sounds like you, or just tell us what you make, and we’ll tell you the model that fits.
One email starts it. Your catalogue could be the next study here.
You have just read how we sell a seasonal fashion catalogue without either side warehousing it. Tell us what you carry, and we’ll tell you straight whether cross-docking fits, or which of the other 4 models does.
- 01
You send one email. Catalogue size, categories, where your stock sits.
- 02
We read it. No forms. No gatekeeping.
- 03
We do the market research. A straight yes, no, or a different model.