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A trail runner in SCOTT kit - white tee, running vest, cap - at full stride along a sunlit rocky ridge, cloud and mountain behind
Case study · B2B2C

A ski pole from 1958.
Four sports, one territory.

SCOTT began in 1958 when Ed Scott, an engineer and skier in Sun Valley, Idaho, tapered the first aluminium ski pole. Sixty-eight years on it is a Swiss company spanning bike, winter, motorsports and running. We hold it exclusively for the Greek territory through our sister company RTM Helmos, buy the stock outright, and sell it on the channels we already run.

Official site · scott-sports.com

  • SCOTT SPORTS SA - SWITZERLAND
  • B2B2C
  • Exclusive for Greece
  • Bike, winter, moto, running
1958SCOTT founded, in Idaho
20countries with SCOTT offices
1exclusive Greek territory, ours
The catalogue

One brand, four sports.

Winter

Skis, poles, goggles

The category the company was born in, and still the one Greece buys first.

Bike

Road and mountain

SCOTT built the first carbon-fibre mountain bike in 1995. The range runs year-round.

Motorsports

Goggles and protection

The first purpose-built motocross goggles, in 1970, and the line that followed them.

Running

Shoes and apparel

Trail and road, and the category that flattens a winter brand’s summer.

The differentiator

Greek shelves. And every marketplace we run.

SCOTT gets both halves of a market from one relationship. RTM Helmos places the brand in Greek ski shops and its own Kalavrita store; we list the same catalogue across the marketplaces and ad channels we operate. No other structure we have does both at once.

Where it sells

Amazon Seller Central and eBay.

Skroutz and eMAG.

Google Merchant and Google Ads.

rtm.gr, alongside the Greek wholesale network.

The United Kingdom leads, then Greece, Germany and Austria.

The trajectory

A winter brand, selling all year.

Winter is still the peak, and always will be. What the four-category catalogue buys us is the rest of the calendar: bike and running carry the summer months that a ski brand would otherwise sit out, and the United Kingdom has become the strongest market for a brand most people first meet on a Greek slope.

Why it works

An exclusive territory, a catalogue with no true off-season, and a distributor and an e-commerce operator that answer to the same table.

Talk to us about your brand →

Case studies

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The comparison

Same questions. Straight answers.

SCOTT runs on B2B2C. Here is that column beside the other four: same questions, straight answers, one sheet.

Specification D2C The Golden Ticket B2B2C Distributor Cross-docking Flow-through OaaS Operations as a Service AI transformation The stack, applied
Who holds the stock TPLWe buy everything, outright. TPLWe buy inventory per PO. YouWe order only what is sold. YouInventory never moves. YouNothing changes hands.
Whose accounts sell TPL'sWe are the merchant. TPL'sOur channel network. TPL'sOur listings, your stock. YoursYou keep the keys. YoursWe multiply, you run.
TPL Capital Investment High Medium Low Low Zero
Marketing spend TPL High Medium Low Zero Zero
Marketing spend Product Supplier Medium Zero Zero High High
Amazon FBA (Prime) Yes No No Yes Yes
USA Shipping Yes No No No No
Scale High Medium Low High High
Best when You make a strong product and want everything else off your desk. You supply volume and want proven channels without building D2C. Deep catalog or made-to-order: committing stock upfront makes no sense. You keep ownership and accounts; operations are what's eating you. The operation is the bottleneck: you want it multiplied, not outsourced.
The trade-off We take it on selectively: your brand must earn repeat purchases across borders. Less brand-building than D2C. We sell where demand already exists. Slower delivery promise than stocked models; margins are tighter for both of us. Your working capital stays tied up in inventory because you keep the inventory. Your people keep the work. They don't keep their habits.
Learn more More → More → More → More → More →

Which one fits? Pick the column that sounds like you, or just tell us what you make, and we’ll tell you the model that fits.

How B2B2C works →

Start

One email starts it. Your brand could be the next study here.

You have just read how we run SCOTT online while its Greek retail network stays intact underneath. Tell us what you make, and we’ll tell you straight whether B2B2C fits, or which of the other 4 models does.

  1. 01

    You send one email. Category, price point, market size.

  2. 02

    We read it. No forms. No gatekeeping.

  3. 03

    We do the market research. A straight yes, no, or a different model.

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