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Case study · D2C

An Arizona brand.
Run from Patras.

Linear Logic has built vehicle diagnostics in Mesa, Arizona since 1996. Its ScanGauge turns raw OBD-II data into real-time gauges on the dashboard. We are its exclusive online distributor across Europe.

Shop at scangauge.net Official site · scangauge.com

  • Mesa, Arizona
  • D2C / Golden Ticket
  • Exclusive across Europe
  • Category-first, 2004
1996building diagnostics since
2004the first of its kind
2025the first full redesign
The catalogue

One gauge, four ways to fit it.

ScanGauge II

The flagship

A multi-colour backlit display in a smaller case, shipped since 2006 and still the core of the line.

ScanGauge D

Diesel and heavy-duty

The same instrument, built for diesel engines and heavier vehicles.

ScanGauge III

The 2025 redesign

The current flagship, and the first full redesign of the product in roughly twenty years.

ScanGaugeKR

For the long haul

A sub-brand for over-the-road truckers, on its own storefront.

The product

Raw diagnostic data, made readable.

A ScanGauge plugs into the OBD-II port and turns what the engine already knows into gauges a driver can read at a glance: RPM, fuel economy, coolant temperature, voltage and trip data. The original, in 2004, was the first product in its category to do it.

What that took

Vehicle diagnostics built continuously since 1996.

The original ScanGauge in 2004, the first in its category to do it.

ScanGauge II in 2006: bigger display, smaller case.

ScanGauge III in 2025, the first full redesign in about twenty years.

The operation

They build it. We sell it in Europe.

A manufacturer on the other side of the Atlantic reaches European buyers without opening a European office, hiring a European team or holding European stock. We are the entire European online operation.

What we run

scangauge.net, the official European webshop.

Amazon, including Vendor Central, plus Seller Central and FBA.

eBay, Google Merchant and Google Ads, and Skroutz.

A reseller channel, and all of the digital marketing, funded by us.

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The comparison

Same questions. Straight answers.

ScanGauge runs on D2C. Here is that column beside the other four: same questions, straight answers, one sheet.

Specification D2C The Golden Ticket B2B2C Distributor Cross-docking Flow-through OaaS Operations as a Service AI transformation The stack, applied
Who holds the stock TPLWe buy everything, outright. TPLWe buy inventory per PO. YouWe order only what is sold. YouInventory never moves. YouNothing changes hands.
Whose accounts sell TPL'sWe are the merchant. TPL'sOur channel network. TPL'sOur listings, your stock. YoursYou keep the keys. YoursWe multiply, you run.
TPL Capital Investment High Medium Low Low Zero
Marketing spend TPL High Medium Low Zero Zero
Marketing spend Product Supplier Medium Zero Zero High High
Amazon FBA (Prime) Yes No No Yes Yes
USA Shipping Yes No No No No
Scale High Medium Low High High
Best when You make a strong product and want everything else off your desk. You supply volume and want proven channels without building D2C. Deep catalog or made-to-order: committing stock upfront makes no sense. You keep ownership and accounts; operations are what's eating you. The operation is the bottleneck: you want it multiplied, not outsourced.
The trade-off We take it on selectively: your brand must earn repeat purchases across borders. Less brand-building than D2C. We sell where demand already exists. Slower delivery promise than stocked models; margins are tighter for both of us. Your working capital stays tied up in inventory because you keep the inventory. Your people keep the work. They don't keep their habits.
Learn more More → More → More → More → More →

Which one fits? Pick the column that sounds like you, or just tell us what you make, and we’ll tell you the model that fits.

How D2C works →

Start

One email starts it. Your brand could be the next study here.

You have just read how we carry ScanGauge across the European market as merchant of record. Tell us what you make, and we’ll tell you straight whether D2C fits, or which of the other 4 models does.

  1. 01

    You send one email. Category, price point, market size.

  2. 02

    We read it. No forms. No gatekeeping.

  3. 03

    We do the market research. A straight yes, no, or a different model.

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