Their accounts, their brand.
Our operation behind it.
Passadena is a Greek fashion retailer carrying more than a hundred international labels, from Guess and Tommy Hilfiger to Dr. Martens. In October 2025 it became the first brand to buy Operations as a Service outright, three years after the model was proven inside our BSB joint venture: we took over its Amazon and Skroutz operations end to end, and Passadena stayed the seller of record throughout. Nothing about the accounts changed hands. Only who runs them.
- PASSADENA - GREECE
- OaaS
- Live since October 2025
- Fashion · 100+ brands
Their name on the listing. Our hands on the account.
Nothing was transferred. Passadena remains the seller of record on Amazon and on Skroutz, the storefront and the ratings stay in their name, and the buyer is theirs. We took over the work behind it - the pricing, the integration, the messages, the daily account health - and left the identity where it was.
Four jobs, handed over in one go.
Checked every day
A marketplace suspension costs a season. We monitor the metrics that cause one before they trip.
Fixed IPs, sterile desks
Every login runs through dedicated remote desktops on fixed IPs, with their own devices for two-factor.
Amazon to their ERP
Orders and stock sync from the marketplaces into Passadena’s own Entersoft, through Linnworks in the middle.
Answered, not queued
Buyer messages land in our CRM, where AI agents clear the routine ones and people take the rest.
A flat discount is not a pricing strategy.
Passadena came to the marketplaces with a single blanket discount applied across the catalogue. We replaced it with pricing that reads the competition per listing, so the margin is defended where nobody is undercutting it and the price moves only where it has to. Shipping went onto our carrier rates at the same time, which is a cost line a retailer of this size cannot negotiate alone.
What we run
Amazon Seller Central.
Skroutz.
Competition-based pricing, per listing.
Customer care and claims, in our CRM.
Shipping on TPL carrier rates.
We skipped Black Friday. On purpose.
The obvious move was to go live into the biggest week of the year. We did the opposite: the migration landed after Black Friday, so the first orders through the new setup arrived on a calendar we could watch closely rather than one that hides every fault under volume. The account was fully operational by year-end, and the peak it did trade was the first one Passadena did not have to run itself.
Why it works
A dedicated project manager and an operations lead on our side, one named contact on theirs, and no inventory or seller identity changing hands to make it happen.
Same questions. Straight answers.
Passadena runs on OaaS. Here is that column beside the other four: same questions, straight answers, one sheet.
| Specification | D2C The Golden Ticket | B2B2C Distributor | Cross-docking Flow-through | OaaS Operations as a Service | AI transformation The stack, applied |
|---|---|---|---|---|---|
| Who holds the stock | TPLWe buy everything, outright. | TPLWe buy inventory per PO. | YouWe order only what is sold. | YouInventory never moves. | YouNothing changes hands. |
| Whose accounts sell | TPL'sWe are the merchant. | TPL'sOur channel network. | TPL'sOur listings, your stock. | YoursYou keep the keys. | YoursWe multiply, you run. |
| TPL Capital Investment | High | Medium | Low | Low | Zero |
| Marketing spend TPL | High | Medium | Low | Zero | Zero |
| Marketing spend Product Supplier | Medium | Zero | Zero | High | High |
| Amazon FBA (Prime) | Yes | No | No | Yes | Yes |
| USA Shipping | Yes | No | No | No | No |
| Scale | High | Medium | Low | High | High |
| Best when | You make a strong product and want everything else off your desk. | You supply volume and want proven channels without building D2C. | Deep catalog or made-to-order: committing stock upfront makes no sense. | You keep ownership and accounts; operations are what's eating you. | The operation is the bottleneck: you want it multiplied, not outsourced. |
| The trade-off | We take it on selectively: your brand must earn repeat purchases across borders. | Less brand-building than D2C. We sell where demand already exists. | Slower delivery promise than stocked models; margins are tighter for both of us. | Your working capital stays tied up in inventory because you keep the inventory. | Your people keep the work. They don't keep their habits. |
| Learn more | More → | More → | More → | More → | More → |
The red rule marks the model you came from.
Which one fits? Pick the column that sounds like you, or just tell us what you make, and we’ll tell you the model that fits.
One email starts it. Your operation could be the next study here.
You have just read how we run Passadena’s operation while Passadena keeps the store, the accounts and the customers. Tell us what you run, and we’ll tell you straight whether OaaS fits, or which of the other 4 models does.
- 01
You send one email. The channels you run, your order volume, what is eating your team.
- 02
We read it. No forms. No gatekeeping.
- 03
We look at the operation. A straight yes, no, or a different model.