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Case study · Distribution

Under one kilogram.
Exclusively ours to sell.

ELMON A.E. makes tactical, outdoor and safety equipment in Paiania, Attica. Its Kevlar plate is the lightest bulletproof plate in the world, under a single kilogram. We hold the exclusive online distribution for it.

Official site · elmon.com

  • Paiania, Attica
  • Distributor / B2B2C
  • Exclusive online
  • Contracted since 2023
1kilogram, and the plate is under it
2023contracted since
3IP registries the brand is on
The catalogue

Built for the field, made in Attica.

The Kevlar plate

Under one kilogram

The lightest bulletproof plate in the world, and ours to sell online exclusively.

Vests

Tactical

Part of the same Attica-made range.

Backpacks

Field gear

Packs for tactical, outdoor and safety use.

Field gear

The rest of the kit

The wider tactical, outdoor and safety range.

The operation

They keep the pricing. We take the rest.

Elmon holds pricing, availability and discount control, and shares campaign management and translations. Everything else in getting the product in front of a buyer and into their hands is ours.

What we run

Marketplace integration, Amazon and eBay connectivity, Amazon Vendor.

Listings, creative, mockups and product photography.

Paid media on the marketplaces we sell through.

Warehouse packing, courier vouchers and shipping.

The customer service line, returns and RMA processing.

The corporate elmon.com website, which we build and support.

The contract

Formally contracted, and never locked in.

This relationship runs on paper: a memorandum in December 2023, a full distribution agreement in January 2025, and the brand registered across EUIPO, Amazon Brand Registry and Google Business Registry.

Source code in escrow

An independent lawyer holds the elmon.com source code.

It releases to Elmon if we ever enter bankruptcy or forced liquidation.

Elmon is therefore never structurally locked in to our platform.

We are a strict pass-through for elmon.com end-user data, and store none of it.

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The comparison

Same questions. Straight answers.

Elmon runs on B2B2C. Here is that column beside the other four: same questions, straight answers, one sheet.

Specification D2C The Golden Ticket B2B2C Distributor Cross-docking Flow-through OaaS Operations as a Service AI transformation The stack, applied
Who holds the stock TPLWe buy everything, outright. TPLWe buy inventory per PO. YouWe order only what is sold. YouInventory never moves. YouNothing changes hands.
Whose accounts sell TPL'sWe are the merchant. TPL'sOur channel network. TPL'sOur listings, your stock. YoursYou keep the keys. YoursWe multiply, you run.
TPL Capital Investment High Medium Low Low Zero
Marketing spend TPL High Medium Low Zero Zero
Marketing spend Product Supplier Medium Zero Zero High High
Amazon FBA (Prime) Yes No No Yes Yes
USA Shipping Yes No No No No
Scale High Medium Low High High
Best when You make a strong product and want everything else off your desk. You supply volume and want proven channels without building D2C. Deep catalog or made-to-order: committing stock upfront makes no sense. You keep ownership and accounts; operations are what's eating you. The operation is the bottleneck: you want it multiplied, not outsourced.
The trade-off We take it on selectively: your brand must earn repeat purchases across borders. Less brand-building than D2C. We sell where demand already exists. Slower delivery promise than stocked models; margins are tighter for both of us. Your working capital stays tied up in inventory because you keep the inventory. Your people keep the work. They don't keep their habits.
Learn more More → More → More → More → More →

Which one fits? Pick the column that sounds like you, or just tell us what you make, and we’ll tell you the model that fits.

How B2B2C works →

Start

One email starts it. Your brand could be the next study here.

You have just read how we buy Elmon stock and cross-sell it through the channels we run. Tell us what you make, and we’ll tell you straight whether B2B2C fits, or which of the other 4 models does.

  1. 01

    You send one email. Category, price point, market size.

  2. 02

    We read it. No forms. No gatekeeping.

  3. 03

    We do the market research. A straight yes, no, or a different model.

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