Sponsored Products
Keyword and product-targeted ads that put a listing in the search results and on competing product pages, paid for on our budget.
Amazon service · Advertising
Marketing. Demand bought, on our budget.
Amazon Advertising campaigns - Sponsored Products, Sponsored Brands and DSP - run on our budget, not yours. We buy the demand; you see the sell-through. Every campaign is built against the metrics Amazon actually pays for: relevance, conversion rate and account health, not just a bid.
What we run through Amazon Ads.
Advertising on Amazon is a discipline of its own: retail-ready content first, then the spend to put it in front of a buyer who is already searching.
Sponsored Brands
Brand-level placements above the search results, built to carry a storefront look rather than a single ASIN.
DSP
Programmatic display and video, on and off Amazon, for the campaigns that need to reach a buyer before they start searching.
How the channel gets run
We hold the account. You keep making the product.
We sell on Amazon as merchant of record: our inventory, our listings, our Buy Box price, our ad spend, our buyer care, inside Amazon's own SLA windows. A manufacturer signs one relationship with us and reaches every one of the six Amazon disciplines from it.
Every rating sits on our public Amazon seller profile, unfiltered, across the European marketplaces and Amazon.com, reaching buyers in 125+ countries through Amazon's cross-border programmes.
Questions
Marketing questions we get asked.
Who pays for the Amazon Ads spend?
We do. Sponsored Products and Sponsored Brands campaigns run on our budget, not the manufacturer’s.
Does advertising spend change the Buy Box price?
No. Ad spend and Buy Box pricing are managed separately, and both sit on our side of the relationship.
Do you run DSP for every product?
No. DSP is reserved for campaigns where the category and the price point justify the reach; Sponsored Products and Sponsored Brands cover most of what we run.
Amazon is a trademark of Amazon.com, Inc. TPL S.A. operates on this channel as an independent seller and is not endorsed by, sponsored by, or affiliated with Amazon.com, Inc.