OaaSBSB - B&F GROUP - GREECE
Your accounts stay yours.
No lock-in. Unplug OaaS and everything (accounts, listings, history) remains where it always was: with you.
No lock-in, ever
Co-operation model · OaaS
Your store. Our operations.
Your store. Our operations.
You keep the keys.
OaaS (Operations as a Service) is the zero-inventory model: your accounts, your brand, your inventory. TPL plugs the platform and the team into your store and runs the operation (listings, pricing, orders, care) for a commission. Live since 2025.
How it works
4 steps. 0 inventory moved.
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01Own
Everything stays yours.
Nothing changes hands. Accounts, brand, inventory and title stay in your name: OaaS is operations, not acquisition.
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02Connect
The platform plugs in.
We connect the commerce platform we built in-house since 2017 to your store and your channels: the same stack that runs 80+ brands.
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03Operate
Your channels, run daily.
Listings, pricing, promotion and order flow, with AI-assisted multilingual care 24/7 from the team that owns the outcomes.
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04Earn
We earn when you sell.
1 commission on what moves. No extra “modules”, no hidden fees: incentives aligned from day 1.
What you can hold us to
3 things we don’t compromise on. Printed here.
We never launch against a partner.
No private label built on your data. Which markets and channels we run is agreed with you and printed before we start.
No private label, everWe compete on operations, not discounts.
Your price integrity survives. Our edge is logistics, content and speed, not racing your channels to the bottom.
We compete on operationsHeld to in writing: every partner, every order.
The operation behind it
Live since 2025. Built since 2017.
2025OaaS live
1stpartner · October 2025
80+manufacturer partners
125+countries reached
Right when you own, and we run.
01 / 04
You already sell online.
Fit · Operations are eating your product time
You keep the accounts, the inventory.
Fit · You keep the accounts and the inventory
You want TPL-grade operations.
Fit · TPL-grade operations, no platform to build
We run it on 1 commission, when you sell.
Sweet spot · Selling online, not ready to hand over ownership
The comparison
Same questions. Straight answers.
Most B2B sites hide trade-offs. We print them: same questions, straight answers, one sheet.
| Specification | D2C The Golden Ticket | B2B2C Distributor | Cross-docking Flow-through | OaaS Operations as a Service | AI transformation The stack, applied |
|---|---|---|---|---|---|
| Who holds the stock | TPLWe buy everything, outright. | TPLWe buy inventory per PO. | YouWe order only what is sold. | YouInventory never moves. | YouNothing changes hands. |
| Whose accounts sell | TPL'sWe are the merchant. | TPL'sOur channel network. | TPL'sOur listings, your stock. | YoursYou keep the keys. | YoursWe multiply, you run. |
| TPL Capital Investment | High | Medium | Low | Low | Zero |
| Marketing spend TPL | High | Medium | Low | Zero | Zero |
| Marketing spend Product Supplier | Medium | Zero | Zero | High | High |
| Amazon FBA (Prime) | Yes | No | No | Yes | Yes |
| USA Shipping | Yes | No | No | No | No |
| Scale | High | Medium | Low | High | High |
| Best when | You make a strong product and want everything else off your desk. | You supply volume and want proven channels without building D2C. | Deep catalog or made-to-order: committing stock upfront makes no sense. | You keep ownership and accounts; operations are what's eating you. | The operation is the bottleneck: you want it multiplied, not outsourced. |
| The trade-off | We take it on selectively: your brand must earn repeat purchases across borders. | Less brand-building than D2C. We sell where demand already exists. | Slower delivery promise than stocked models; margins are tighter for both of us. | Your working capital stays tied up in inventory because you keep the inventory. | Your people keep the work. They don't keep their habits. |
| Learn more | More → | More → | More → | More → | More → |
The red rule marks the model you came from.
Which one fits? Pick the column that sounds like you, or just tell us what you run, and we'll tell you the model that fits.
Case study
Two brands, one operation each.
BSB was the first, in 2022, through a joint venture we co-founded with B&F Group to sell it abroad. Passadena was the first to buy the finished thing as a service, in October 2025. Both kept their brand, their stock and their customers; we took the operation.
Start
One email starts it. Let’s evaluate the opportunity.
Tell us what you run. We'll tell you straight whether OaaS fits, or which of the other 4 models does.
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You send one email. Category, price point, roughly how much you turn over.
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We read it. No forms. No gatekeeping.
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We reply within 1 business day. A straight yes, no, or a different model.
