Inside the operation, not beside it
Claude drafts listings, content and service replies inside the operation. It is wired into the work the floor does every day, not run as a separate experiment alongside it.
Anthropic is the reasoning layer of the stack, and the one relationship on this page that is a partnership rather than a purchase. Claude runs inside the operation, not beside it.
Claude drafts listings, content and service replies inside the operation. It is wired into the work the floor does every day, not run as a separate experiment alongside it.
Nothing Claude produces leaves the building on its own authority. A named person owns every outcome, which is the same rule we apply to any other step in the operation.
The partnership is official and we publish it: the Claude plate sits in the memberships row at the foot of every page, beside the registries that confirm the rest of the company.
The reason 26 people produce the output of 100 is that the reasoning layer carries the volume of drafting the operation would otherwise hire for. The judgement stays with the 26.
Claude is in our stack because it does work for our own catalogues and our own customers. We are not an Anthropic reseller and we do not put it in front of a brand as a product.
Yes. The partnership is official, and the Claude plate is carried in the memberships and certifications row at the foot of every page on this site.
No. A named person owns every outcome that leaves the building. Claude drafts and we sign off, which is the same division of labour we apply across the operation.
Anthropic and Claude are trademarks of their owner. TPL S.A. holds an official partnership with them and neither owns them nor acts as their agent.